We're delighted to report that Random House has now sold over 100,000 downloads of The Nigella Quick Collection App, produced by Chatto & Windus and Random House Digital and developed by AKQA.
Since its launch in 2010 the App has won four awards:Winner - Best Content - Meffys 2011; Winner - Best Mobile App - BIMAs 2010; Official Honouree - Webby Awards 2011; Shortlisted - Guardian Mega Awards 2011
What's equally impressive is that App cooks are spending so much time using the Quick Collection, with at least a quarter using it once a month, staying on there on average for half an hour, and browsing through 20+ pages or more!
What is more, 89% are return users, so we think this means you like it!
Thanks to all of you for making the App such a success - here's to Quick Cooking!
The Nigella.com Team
Posted by Nigella on the 4th May 2012