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NIGELLA QUICK COLLECTION HITS 100,000!

We're delighted to report that Random House has now sold over 100,000 downloads of The Nigella Quick Collection App, produced by Chatto & Windus and Random House Digital and developed by AKQA.

Since its launch in 2010 the App has won four awards:Winner - Best Content - Meffys 2011; Winner - Best Mobile App - BIMAs 2010; Official Honouree - Webby Awards 2011; Shortlisted - Guardian Mega Awards 2011

What's equally impressive is that App cooks are spending so much time using the Quick Collection, with at least a quarter using it once a month, staying on there on average for half an hour, and browsing through 20+ pages or more! 

What is more, 89% are return users, so we think this means you like it!

Thanks to all of you for making the App such a success - here's to Quick Cooking!

The Nigella.com Team

Posted by Nigella on the 4th May 2012