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FOODIM!

Posted by Nigella on the 21st March 2019
Image of Sweet Potatoes with Green Sauce
Photo by Nigella

You don’t need me to tell you that nearly every photograph I take is of food. But I’m not sure whether you have noticed that various pictures I’ve been posting on the website recently have had a stamp reading ‘FOODIM’ on them. It has always been vexing to me that there is no dedicated food photography app, and so many of the filters and so on that are meant to applied on general photography apps do food no favours. So, based on the principle that if something you want doesn’t exist, just go ahead and make it, I’ve been working for some time with my longtime cameraman to develop a food photography app with a built-in filter designed to optimise food and a back-of-shot blur dependent on the angle of the phone (as well as a draw-to-blur feature) to give depth of field. And I’m very excited to say that FOODIM is now available (just on iOS for now - but hopefully on Android soon) in the UK, Australia and New Zealand. And it’s free! So you have nothing to lose by giving it a whirl, and you can download it here.

And for those of you who are not in the UK, Australia or New Zealand, you can register your interest by subscribing to our updates on the same link.