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New - Shoppable Recipes Now Live!

Posted by Nigella on the 23rd January 2023
Image of Nigella with syrup sponge ingredients

Greetings!

Today is the launch of a brand new feature on nigella.com that I’m very excited to tell you all about. As part of my partnership with Ocado, we’ve launched a shoppable recipes feature, powered by Whisk, to make shopping for my recipes with Ocado even easier. You’ll need to have an Ocado account — and you can check on www.ocado.com/postcode to see if Ocado deliver in your area — then you simply click on the purple “add to basket” button under the ingredients list on the recipe you want to shop for. Whisk will pop up with a list of ingredients for the recipe in question. Please bear in mind that these are Whisk’s suggestions — you are the best judge of what you like to order, so do use the “swap” feature to select your preferred brands, just as you would when shopping normally. And, of course, only you know what you already have in your kitchen, so you are free to change the quantities accordingly. You might see a couple of items greyed out — these are ingredients that people often already have at home, but if you don’t, then just change the quantity from 0 to 1, and it will be added to your list. (The way the algorithm works anyway means that the list offered to you will be slanted towards your favourites and regular purchases, should you be an Ocado customer already). Review your suggested ingredients, and then simply press “add to Ocado basket” to get those items added to your account. And there you have it!

The Whisk feature is currently available on over 520 of my recipes on the site — there are a few seasonal recipes for which the ingredients are not available, and for those we’ve turned the Whisk feature off, but we’ll be updating those as and when their times come.

And to celebrate the new feature, Ocado are offering nigella.com users 30% off your first Ocado order — just use the code VOU3612442 (see terms and conditions below).

If you need help with the Whisk feature, or anything to do with your Ocado order, please visit www.ocado.com/customercare — there are a variety of ways of getting in touch with the friendly Ocado team, who will be able to help you.  

TERMS AND CONDITIONS FOR OCADO OFFER  

Restrictions apply: In order to be eligible to use the voucher you must (i) be a first time customer; (ii) spend a minimum of £60 (excluding delivery charge) in your first order; and (iii) enter the relevant code at checkout. One first shop voucher per customer and per registered address. Only valid on orders delivered between 26th October 2022 and 25th October 2023. Voucher cannot be used in conjunction with any other voucher offer. The voucher is non-transferrable and there is no cash alternative. Maximum discount is £20. Deliveries subject to availability and location. Visit ocado.com/postcode to check if we deliver in your area. Deliveries limited to one per day. Discount only applied to products in the following categories: Fresh, Food Cupboard, Bakery, Frozen, Soft Drinks, Tea & Coffee, Toiletries, Baby Meals & Drinks, Finger Foods and Baby Toiletries. Minimum spend excludes tobacco products, postage stamps, infant formula, the purchase of Ocado Gift Vouchers, and food donations with Ocado. Voucher minimum spend is specified on the voucher. Minimum spend £60. Statutory minimum alcohol pricing applies. For full Terms & Conditions go to ocado.com/tandcs.

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